When you buy small, you’re helping a local company stay profitable and encouraging growth. A growing small business can afford to take on additional employees, reducing unemployment rates in your area. The SBA estimates that small business owners create two out of every three net new jobs in the U.S. That number could go up if consumers shifted just 10 percent of their business to local organizations.
- THE DOLLARS STAY IN THE COMMUNITY
For every $100 you spend at a local small business establishment, $48 goes directly back into the community. When you give your business to a national chain, only $15 return to your community.
Benefits to the community reach even deeper than your money going to someone local. The small business spends money in your community to do business, such as paying employees and buying needed utilities, equipment and inventory supplies. Those other local businesses recirculate the money back into the community in the same manner. Also, the business owners and employees spend the money they make in the local economy. Buying local equals building a strong local economy.
WE GIVE BACK
In addition to building up the economy, small business owners give back to their local community. As residents with a deep stake in the welfare of the community in general, it’s not surprising that small businesses give a higher percentage of revenue to their communities than national chains. Small businesses also tend to be generous with their goods and services.
- KEEPING YOUR COMMUNITY UNIQUE
Local businesses give a community its flavor. Towns across America have similar chain restaurants, grocery and department stores but that dry cleaners down the street where you drop your cleaning and tailoring offers one-of-a-kind service. The combined presence of your town’s many local businesses makes it different from every other city in the world. By supporting those businesses instead of chains, you ensure that uniqueness is preserved as a part of your community.
- CUSTOMER SERVICE
If you’ve ever dealt with a large corporation, you know getting help can be very difficult. You’ll call a 1-888 number, only to be transferred numerous times and put on hold. Even when you speak to a customer service representative, that person is so far removed from the decision-making process, there’s little concern that the company will lose you as a customer.
When you shop local, the business owner is usually directly connected to every employee in the store. That leads to a personal approach that often means any problems you have, are taken seriously.
- PERSONALIZED SERVICE
Having an owner nearby also means that owner personally knows their customers. They know the products you buy or the services you request on a regular basis and can tailor services to make your experience even better.
Buying local has benefits beyond mere convenience. When you support local business owners, you get a better level of service, as well as helping make your community a better place to live. Buying local = building a strong local economy. LeeAnn Gentry goes above and beyond with her clients and in her community. Stop by her see her at Deluxe Cleaners and Alterations at one of her two locations.